Postscript.io
CG portal & character
2025 · Portal Graphics
The challenge
A memorable ad that people share for its own sake: the product personified as a surreal character, and a focused story so the budget goes on screen.
The solution
A surreal ad for an AI assistant: a jelly-like logo character steps out of a plasma portal into a real office. From tracking to final in one week.
Our role
- Matchmove
- CG character
- VFX
- Compositing
- Colour
The result
From tracking to final in one week: a long version and two short cuts.
Idea
Pipeline
-
01
Tracking & geometry
3DEqualizerNuke ModelBuilderCameras for all nine scenes were solved in 3DEqualizer in under four hours. Scene geometry was rebuilt in Nuke ModelBuilder for projected paper, dust and haze.
-
02
Portal
HoudiniNukePxF_DistortDozens of plasma versions without approved references. The burning edge was finally built in compositing: an animated radial noise map driving PxF_Distort, tracked to the portal in perspective.
RenderFinalDrag to compare
-
03
Character
Cinema 4DHDRIBuilt in a day, then more than 30 material versions: translucent but dense enough to bend the space behind it, with a soft inner glow when it speaks. The eyes carry all the emotion.
-
04
Cleanup & compositing
NukeLight fixtures and crew reflections removed with clean plates projected onto geometry; renders composited with distortion, defocus and glow until the CG sat in the room.
PlateFinalDrag to compare
-
05
Colour
DaVinci ResolveGraded in DaVinci Resolve to the client’s palette, with skin tones matched to early-2000s references.
Credits
- Maksym PiddubnyiTeam
- Artem MalakhovTeam