Cyprus Invest Estate
Cyprus Invest Estate
2024
The challenge
Stand out in a saturated real estate market and stay scalable for new countries and sub-brands — under the positioning “We are lifechangers.”
The solution
Identity for a real estate investment company in Northern Cyprus: a house built from three letters, royal blue and Caribbean green, and a system that scales to new markets.
Our role
- Positioning
- Identity
- Brand book
- Social templates
At a glance
Pipeline
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01
Logo
The symbol is a simplified house constructed from CIE — Cyprus Invest Estate. The initial letter can change for future sub-brands without breaking the structure.
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02
Colour & type
Royal Blue and Caribbean Green as the core pair, subtle grainy gradients and geometric type that keeps the system consistent.
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03
Graphic language
Variations of the core form: steps for growth, a 45° arrow that drives the logo animation, and a circle of arrows inspired by Cypriot mosaics.
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04
Social system
Rotating the palette gives at least four layouts from one template — variety in the feed without losing recognition.
“Good evening. Excellent work – especially this visual style!”