Levi's — Quality Never Goes Out of Style · Chapter 4 of 9

Concept & design

A street character, not a sci-fi hero: worn metal, denim tones and a cap.

· 1 min

Robot concept sketches

From the start the robot had to belong in a real Bangkok alley — next to a food stall, not on a spaceship. That decided every choice, from proportions to the smallest scratch.

We combined retro-mechanical forms with street culture: urban photography, sneakers, and Levi’s heritage of functional design.

Instead of cold perfection, human imperfection — a machine that looks a little worn, relatable and alive.
  • A simple silhouette that reads in motion, even from far away.
  • Human-like proportions for empathy and clear movement.
  • Brushed aluminium, matte steel and denim-toned metal.
  • Scratches, dust and smudges that give the robot a history.
  • A cap, decals and light panels for personality.

Sketches and material studies in Photoshop and Substance Painter, shape exploration in Blender and Maya — every version checked against real Bangkok lighting plates.

ToolsPhotoshopSubstance PainterBlenderMaya

Film & CG

Commercials, music videos and CG characters — shot, built and finished in one pipeline.

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