Levi's — Quality Never Goes Out of Style · Chapter 4 of 9
Concept & design
A street character, not a sci-fi hero: worn metal, denim tones and a cap.
· 1 min

From the start the robot had to belong in a real Bangkok alley — next to a food stall, not on a spaceship. That decided every choice, from proportions to the smallest scratch.
We combined retro-mechanical forms with street culture: urban photography, sneakers, and Levi’s heritage of functional design.
Instead of cold perfection, human imperfection — a machine that looks a little worn, relatable and alive.
- A simple silhouette that reads in motion, even from far away.
- Human-like proportions for empathy and clear movement.
- Brushed aluminium, matte steel and denim-toned metal.
- Scratches, dust and smudges that give the robot a history.
- A cap, decals and light panels for personality.



Sketches and material studies in Photoshop and Substance Painter, shape exploration in Blender and Maya — every version checked against real Bangkok lighting plates.
ToolsPhotoshopSubstance PainterBlenderMaya
Film & CG
Commercials, music videos and CG characters — shot, built and finished in one pipeline.
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