For the HURTS tour campaign, SUNDAYS MEDIA developed a set of promotional assets to support the tour announcement and digital rollout across multiple platforms.

The project included two promotional videos created specifically for tour advertising. The focus was placed on atmosphere, pacing, and emotional tension rather than traditional performance-driven visuals. The videos were designed as flexible, short-format assets suitable for social media, paid advertising, and digital screens, while maintaining a strong connection to the band’s visual identity.

In addition to video, SUNDAYS MEDIA produced a series of high-quality promotional photographs for use on music platforms, press materials, and tour-related visuals. The imagery was designed to be clean, recognizable, and adaptable for banners, thumbnails, and editorial placements.

All materials were developed as part of a cohesive visual system, ensuring consistency and clarity across all promotional touchpoints throughout the tour campaign.